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  • New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year

New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year

New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year

festivalsreda.ru

The jury of the New Design Festival ‘Sreda’ 2022 have announced their winners. Projects by students, graduates and curators of the HSE Art and Design School have won prizes and received special awards, while the School was selected as the educational institution of the year for the second year in a row. Evgeny Kashirin, lecturer at the HSE Art and Design School, was named tutor of the year.

Gold Award

Timofey Kirin

‘Chocolate Bar’ chocolate festival

‘Concepts’ category

Timofey developed the identity for the concept of the ‘Chocolate Bar’ festival—the first major festival of this kind in Russia, which could be held in Moscow. In addition to tastings and masterclasses from the world's most famous chocolatiers, festival guests would be able to see chocolate sculptures, chocolate paintings and even chocolate clothes.

Silver Awards

Anastasia Falkovskaya

The Shade

‘Concepts’ category

Shade SPF cream is designed to protect the skin from UVA and UVB. There are three products in the range, differing in how much they block the sun — the greater the protection, the smaller the shadow falling from the letters.

Sofia Vychuzhanina

Wet Head

‘Concepts’ category

The idea for Wet Head shampoo is based on the image of rain. Rain, especially a downpour or thunderstorm, combines intense cleansing moisture and refreshing, nourishing energy in a bottle.

Polina Sergeeva

Kabuki Flour

‘Concepts’ category

The design concept is based on ancient traditions from Asia. The flour is named in honor of the famous Kabuki theatre, where a thick layer of flour was used as makeup. And the logo takes its shape from the traditional forehead mark in makeup.

Bronze Awards

 

Evgenia Kudrinskaya

Capsule collection ‘Earthlings’

'Design of Souvenir Products’ Category

This collection of clothes is dedicated to the 60th anniversary of the flight of the first man into space and the history of Soviet cosmonautics, highlighting the main events from the era of space exploration.

Zhenya Zhuk

Junk Food Fest

‘Concepts’ category

Junk food fest is a true holiday for those of us who like to eat something spicy, salty and convenient, where there is a lot of ketchup, mustard or mayonnaise, either separately or all together.

Alina Lomaeva

Identity for the glass festival

‘Concepts’ category

Alina's main task was to create an identity for the Cupboard festival which could convey the authenticity of Russian glass made without the use of distortions and caustics. A concept was born using the repetition of faceted patterns from old crystal.

Anna Kolysheva

Stockholm Toy Museum

‘Concepts’ category

The Toy Museum in Stockholm is a place where parents can spend time with their children. The museum is located in the caverns under Skeppsholmen, and there are more than 40,000 exhibits in the collection. In this museum you can visit exhibitions, go to the cafe and celebrate your child's birthday.
 

Polina Chestnova

Rebranding of the Museum of Hairdressing

‘Concepts’ category

The main goal of this rebranding is to increase awareness of the museum, by creating communication that will draw the attention of young people both to this place and the profession as a whole. Now the exhibition represents a museum that pays close attention to details.

Evgenia Berezhnaya

EthnoMecanica

‘Concepts’ category

Ethno Mehanika is a music festival showcasing new musicians within the sphere of world music. It presents a kaleidoscope of sounds collected in different parts of the world. The festival perfectly combines East and West, punk and folk, meditative music and rock, pagan singing and trance, Arabic motifs and electro.

Anastasia Kuprina

bite&go — snacks for dogs on the go

‘Concepts’ category

Anastasia has developed the concept of a convenient disposable packaging that you can take with you, and can also be recycled after use. The packaging can be used as a bowl for a dog and there are also snack bars for dogs.

Sofa Spiridonova

Golden eggs

‘Concepts’ category

The packaging design for high-quality ‘Golden eggs’ is based on the principle of the Matryoshka toy. The image configuration on the package reflects the number of eggs in the box.

Lecturers’ awards

 

Oksana Paley and Evgenia Berezhnaya (Omsky Agency)

Gold in the category ‘Holiday and Event Design and Decoration’

Cosmoscow

The 10th International Contemporary Art Fair Cosmoscow is a place where you can see the works of contemporary artists. Every year the fair announces a headliner — artist of the year, whose works are highlighted in the fair’s visual communication.

Oksana Paley (Omsky Agency)

Silver in the ‘Design of Souvenir Products’ Category

Calendar / Visual Research

The images are based on photographs of numbers found at the train station, on the platform, in compartments, on cars — wherever there is a railway and the Russian Railways brand.

Ivan Kulikov and Artem Rulev (Terminal Design Agency)

Silver in the ‘Custom Font’ category

Font for ‘Spasibo’ charity shops

‘Spasibo’ is an organization working on the principles of social entrepreneurship. It includes charity shops, a network of containers in St. Petersburg where you can donate unwanted clothes, and the Distribution Centre, where those in need can get things for free.

Artem Rulev as (Tententen Studio)

Bronze in the ‘New Identity’ category

Drinkit

In 2020, Dodo Brands launched a new startup: Drinkit. The aim was to create a new identity and prepare the brand for global scaling. Drinkit is all about delicious coffee combined with an app that helps guests to make orders, manage their coffee subscriptions, and customize drinks.

Special Awards

 

Leonid Slavin, supervisor of the ‘Art Direction’ master's track

Award ‘Golden Contribution’

Evgeny Kashirin. Curator of the ‘Communication Design’ track

Award ‘Tutor of the Year’

Zhenya Zhuk. Graduate of the ‘Art Direction’ master's track

Award ‘The Future of Design’

See also:

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