Ekaterina V. Buzulukova
- Senior Lecturer, Visiting Lecturer:Graduate School of Business / Department of Marketing
- Ekaterina V. Buzulukova has been at HSE University since 2021.
Education and Degrees
- 2012
Candidate of Sciences* (PhD) in Economics and National Economy Management
Lomonosov Moscow State University
Thesis Title: Management differences of Multinational corporations on the Russian market - 2003
Degree in Psychology
Lomonosov Moscow State University - 2002
Master's in Economics
Lomonosov Moscow State University - 2000
Bachelor's in Management
Lomonosov Moscow State University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2023/2024)
- International Marketing Strategies (Master’s programme; Graduate School of Business; 2 year, 3 module)Eng
- Research Seminar "Industry Peculiarities of Marketing Activity" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Past Courses
Courses (2022/2023)
- International Marketing Strategies (Master’s programme; Graduate School of Business; 2 year, 3 module)Eng
- Research Seminar "Industry Specifics of Marketing Activities" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Courses (2021/2022)
- International Marketing (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
- Specialization 2. Research Seminar "Industry specifics of marketing activities" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Courses (2020/2021)
- Digital Marketing (Bachelor’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- International Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
- Research Seminar "Stages of Preparation of the Final Qualification Work" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
- Track 1. Research Seminar "Industry Peculiarities of Marketing Activity" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Courses (2019/2020)
- Digital Marketing (Bachelor’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
- International Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
- International Marketing (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Eng
Marketing Business to Business (B2B) (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
Conferences
- 2019The 29th EBES (Eurasia Business and Economics Society) Conference. (Lisbon). Presentation: Online Travel Communities as a Factor of Tourism Destinations Choice: The Evidence from Russia
- 28th EBES CONFERENCE (The Eurasia Business and Economics Society) (COVENTRY ). Presentation: The Influence of Online Travel Communities on Consumers’ Choice of a Travel Company
- 2018Global Marketing Conference at Tokyo (Токио). Presentation: The influence of online travel communities on tourism destinations choice
- XIX Апрельская международная научная конференция (Москва). Presentation: Развитие клиентских сообществ в интернет для повышения ценности компании
- 20145th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets (Katowice). Presentation: Analyzing the gaps between CRM system perception by different groups of employees: the case of international pharmaceutical company in emerging markets
- 20136-ая ежегодная научная конференция факультета менеджмента НИУ ВШЭ «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Предпринимательская ориентация как ключевой фактор успеха компании в нестабильной экономической среде
- Social Networks and Economics in Sports conference (Москва). Presentation: Senior Sports Tourism in Russia.
- 2012V Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Мотивы предпринимательской деятельности в России
- 201119th International Colloquium on Relationship Marketing (ICRM) (Rochester, USA). Presentation: Creating Brand Value through Social Networks on Emerging Markets: Empirical Evidence from Russia
Publications25
- Article Sheresheva M. Y., Valitova L. A., Sharko E., Buzulukova E. V. Application of Social Network Analysis to Visualization and Description of Industrial Clusters: A Case of the Textile Industry // Journal of Risk and Financial Management. 2022. Vol. 15. No. 3. Article 129. doi
- Chapter Vetrova T., Buzulukova E. V. Case study "Conquering a yanger audience^ the case of Gillette in Russia", in: Management practices of Russian companies. Vol. 2. Cases from the HSE Graduate School of Business Collection / Ed. by S. Kushch. M. : HSE, 2022. P. 91-109.
- Book Бузулукова Е. В., Ветрова Т. В., Смельцова С. В., Пушкарева Н. О., Подвербных У. С., Чеглакова Л. М., Габриелов А. О., Царьков И. Н., Демин А. С., Кузнецова Ю. А., Болтрукевич В. Е., Аким М. Э., Зеленова О. И., Киселев С. В., Марон М. А., Миннигалеева Г. А., Дворяшина М. М., Гусева Н. И. Management practices of Russian companies. Vol. 2 / Под общ. ред.: С. П. Кущ. М. : Издательский дом НИУ ВШЭ, 2022. doi
- Book Липсиц И. В., Латышова Л. С., Эмирова А., Рожков А. Г., Ойнер О. К., Поротникова Н. А., Бузулукова Е. В., Рожков К. Л. Маркетинговый анализ: инструментарий и кейсы / Под общ. ред.: Л. С. Латышова. 4-е издание, переработанное и дополненное. М. : Издательско-торговая корпорация «Дашков и Ко», 2022. doi
- Book Дворяшина М. М., Марон М. А., Зеленова О. И., Киселев С. В., Болтрукевич В. Е., Кузнецова Ю. А., Габриелов А. О., Царьков И. Н., Подвербных У. С., Чеглакова Л. М., Демин А. С., Смельцова С. В., Бузулукова Е. В., Ветрова Т. В., Аким М. Э., Гусева Н. И. Практики менеджмента в российских компаниях. Т. 2 / Пер. с англ.; сост.: С. П. Кущ; отв. ред.: С. П. Кущ. М. : Издательский дом НИУ ВШЭ, 2022.
- Chapter Ветрова Т. В., Бузулукова Е. В. Учебный кейс "Привлечение молодой аудитории: пример Gillette в России" // В кн.: Практики менеджмента в российских компаниях. Т. 2 / Пер. с англ.; сост.: С. П. Кущ; отв. ред.: С. П. Кущ. М. : Издательский дом НИУ ВШЭ, 2022. С. 89-98.
- Article Амиантов С. В., Бузулукова Е. В. Ключевые стейкхолдеры рынка градостроительного проектирования и их предпочтения при выборе проектной организации // Вестник Московского университета. Серия 6: Экономика. 2021. № 5. С. 155-182. doi
- Book Кусраева О. А., Ребязина В. А., Манин А. В., Бузулукова Е. В., Неделько А. Ю., Твердохлебова М. В. Методические указания для подготовки курсового проекта "Маркетинговый план". М. : Высшая школа бизнеса НИУ ВШЭ, 2021.
- Book Дынин А. Е., Смельцова С. В., Бузулукова Е. В., Ребязина В. А., Герами В. Д. Методические указания для подготовки курсового проекта по управленческому консультированию. М. : Высшая школа бизнеса НИУ ВШЭ, 2021.
- Chapter Buzulukova E. V., Sheresheva M. Y., Berezka S. M. THE INFLUENCE OF ONLINE TRAVEL COMMUNITIES ON TOURISM DESTINATIONS CHOICE, in: 2018 Global Marketing Conference at Tokyo Proceedings. Yonsei University, 2018. doi P. 967-980. doi
- Article Бузулукова Е. В. ТУРИСТИЧЕСКАЯ ПРИВЛЕКАТЕЛЬНОСТЬ РЕГИОНОВ ЦЕНТРАЛЬНОГО ФЕДЕРАЛЬНОГО ОКРУГА В ИНТЕРНЕТЕ // Вестник Московского университета. Серия 6: Экономика. 2018. № 3. С. 91-108.
- Chapter Klimanov D., Buzulukova E. V. Analyzing the gaps between CRM system perception by different groups of employees: the case of international pharmaceutical company in emerging markets, in: 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets. Katowice : Publishing house of the University of Economics in Katowice, 2014. P. 89-96.
- Chapter Sheresheva M. Y., Buzulukova E. V. Senior Sport Tourism in Russia, in: Social Networks and the Economics of Sports / Ed. by P. M. Pardalos, V. A. Zamaraev. Springer, 2014. P. 59-75. doi
- Chapter Бузулукова Е. В. От изучения дуальных взаимоотношений компаний к исследованию межорганизационных сетевых взаимодействий // В кн.: Методология исследования сетевых форм организации бизнеса / Науч. ред.: М. Ю. Шерешева. М. : Издательский дом НИУ ВШЭ, 2014. Гл. 2.3. С. 94-106.
- Article Шерешева М. Ю., Бузулукова Е. В. Инвестиционная привлекательность российских предприятий с точки зрения транснациональных корпораций // Вестник Балтийского федерального университета им. И. Канта. 2012. № 3. С. 19-25.
- Article Бузулукова Е. В., Шерешева М. Ю. Сетевые межфирменные взаимодействия в деятельности ТНК на российском рынке // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2012. № 1
- Article Шерешева М. Ю., Бузулукова Е. В. Сетевые межфирменные взаимодействия в деятельности ТНК на российском рынке // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2012. № 1. С. 52-75.
- Article Бузулукова Е. В. Факторы успеха транснациональных корпораций на российском рынке // Российское предпринимательство. 2012. № 10. С. 11-16.
- Article Бузулукова Е. В. Факторы успеха транснациональных корпораций на российском рынке // Российское предпринимательство. 2012. № 10(208). С. 11-16.
- Preprint Buzulukova E. V. ROLE OF NETWORKING FOR MULTINATIONAL CORPORATIONS E.V. Buzulukova. // Fulfilling the worldwide sustainability challenge: strategies, innovations, and perspectives for forward momentum in perspectives for forward momentum in turbulent times, Istanbul: Istambul, Turkey, 2011. / Ассоциация по глобальному бизнесу и технологиям в управлении. Series ISBN 1-932917 "FULFILLING THE WORLDWIDE SUSTAINABILITY CHALLENGE: STRATEGIES, INNOVATIONS, AND PERSPECTIVES FOR FORWARD MOMENTUM IN TURBULENT TIMES". 2011.
- Preprint Buzulukova E. V. ROLE OF NETWORKING FOR MULTINATIONAL CORPORATIONS E.V. Buzulukova. // Fulfilling the worldwide sustainability challenge: strategies, innovations, and perspectives for forward momentum in perspectives for forward momentum in turbulent times, Istanbul: Istambul, Turkey, 2011. / GBATA. Series ISBN 1-932917-07-1 "FULFILLING THE WORLDWIDE SUSTAINABILITY CHALLENGE: STRATEGIES, INNOVATIONS, AND PERSPECTIVES FOR FORWARD MOMENTUM IN TURBULENT TIMES". 2011.
- Preprint Buzulukova E. V. Role of networking for multinational corporations / Global Business and technology association. Series ISBN 1-932917-07-1 "Fulfilling the worldwide sustainability challenge: strategies, innovations, and perspectives for forward momentum in turbulent times". 2011.
- Chapter Бузулукова Е. В. Роль межфирменных взаимодействий в деятельности транснациональных корпораций // В кн.: Современный менеджмент: проблемы, гипотезы, исследования: сборник научных трудов. Выпуск 3. В 2 ч. Часть 1 / Сост.: У. В. Ломакова; науч. ред.: М. Ю. Шерешева. Ч. 1. Вып. 3. М. : Издательский дом НИУ ВШЭ, 2011. Гл. 2. С. 289-299.
- Chapter Buzulukova E. V., Popov N., Tretyak O., Rozhkov A. Developing Marketing for the Stroi-Network, in: STROI-network - Business Networks in Russia, 2010. Хямеэнлинна : HAMK University of Applied Science, 2010. P. 78-106.
- Article Рожков А. Г., Бузулукова Е. В. 17-й Международный коллоквиум по маркетингу взаимоотношений // Российский журнал менеджмента. 2009. Т. 7. № 4. С. 191-195.
Continuing Education
European Entrepreneurship Colloquium, Warsaw, European Forum for Entrepreneurship Research, Warsaw School of Economics, July 17-23, 2011
Online Research Course, HSE, April 2011
General English, Upper Intermediate, HSE, February - May 2010
Preparation to IELTS, HSE, October - December 2010
Continuing Education European Entrepreneurship Colloquium, Warsaw, European Forum for Entrepreneurship Research, Warsaw School of Economics, July 17-23, 2011 Online Research Course, HSE, April 2011 General English, Upper Intermediate, HSE, February - May 2010 Preparation to IELTS, HSE, October - December 2010
Role of Networking for Multinational Corporations, presentation at the13th GBATA Conference on Fulfilling the Worldwide Sustainability Challenge, July 12-16, 2011
Long-Term Relationships in the Russian Construction Sector as the Way to Survive Crises, presentation at the ICRM 2009, Maastricht, Netherlands
Network Creation and Development in New Markets, presentation at the ICRM 2008, Wales, UK
General Information
Between 2000 and 2005, Ms. Buzulukova worked as a consultant for the ABB and as a Financial Control Officer for the RUSEL Holding; in 2005, she became Director of RESTA LLC.
At present, she combines teaching at HSE with being the CEO of a trading company and working to expand the Laima chain of dental clinics.
She has presented at numerous international conferences on new areas of marketing, and has been involved in the Stroi Network international project
Courses
- Marketing and Entrepreneurship (Master's at the Faculty of Management; Programme: Marketing; Speciality: Strategic Marketing, first year, Block 4)
- International Marketing (Master's at the Faculty of Management; Programme: Marketing; Speciality: Strategic Marketing, Marketing for Firms, first year, Block 4)
- lnternational Marketing (Master's at the Faculty of Management; Programme: Marketing Communications and Advertising in Contemporary Business; first year, Block 4)
- International Marketing (Master's at the Faculty of Management; Programme: Project Management: Project Analysis, Investment, and Implementation; first year, Block 4)
- International Marketing (Master's at the Faculty of Management; Programme: Strategic and Corporate Governance; first year, Block 4)
- International Marketing (Master's at the Faculty of Management; Programme: Economics of Impressions: Management in Hospitality Industry and Tourism; Speciality: Management in Tourism and Hospitality Industry; first year, Block 4)
- International Marketing (Master's at the Faculty of Management (St. Petersburg); Programme: Marketing Technologies; Speciality: Brand Management Technology; Strategic Marketing Technology, second year, Block 2)
- International Marketing (Master's at the Faculty of World Economy and International Affairs; Programme: International Relations in Eurasia; second year, Blocks 1, 2)
- International Marketing (Master's at the Faculty of Management; Programme: Human Resources Management; first year, Block 4)
- International Marketing (Master's at the Faculty of World Economy and International Affairs; Programme: International Business; second year, Blocks 1, 2)
Guest Lecture by Emmanuel Lulin, Chief Ethics Officer, L’Oréal, at FBM
On November 7, more than 120 students attended the guest lecture by Emmanuel Lulin, Senior Vice-President & Chief Ethics Officer, L’Oréal, at the Faculty of Business and Management. He delivered a talk on Business Ethical Challenges for our 21st Century.
HSE Staff Members Receive University Awards
On January 18, several university staff members were awarded HSE medals and notes of acknowledgement from the Rector.